Digital transformation
Designing connected solutions that scale across people, process and technology.
Digital transformation, what is it? George Westerman, of MIT Sloan, defines it as “the use of technology to radically improve the performance or reach of enterprises.”
In practice
Connecting the systems a company already has so people stop moving data between them by hand, and the numbers used to decide are the same ones the systems actually produce.
60%
Of the average work week spent searching for information, switching tools and giving status updates, not doing the work itself.
Asana
30%
Digital transformations that meet their targets and make the change stick.
BCG
15% vs 80%
Early-stage companies with a clear digital strategy, versus digitally mature ones.
MIT Sloan Management Review
That gap, more than the tools, is what decides the outcome. Here is what closing it looks like in practice:
Some measured outcomes 20 min
for what used to take about 240 days
BRP
76%
of the database populated automatically
BRP
+27%
average CSAT across the operation
Shopee
These results came from internal roles, not consulting engagements. Each one links to the case study that documents the work.
Featured work Translations came back from the translation system as XML. The templates that build the pages are spreadsheets. Moving one into the other by hand cost about 240 days across the brands. It now takes twenty minutes.
BRP · 2026
Shopee's customer service ran on hundreds of processes an agent was expected to know by heart. OrangeBase replaced the memory with a wizard that finds the right process during the call itself. Average CSAT rose 27%, and on Return & Refund it went from 56% to 72%.
Shopee · 2022
PageGuardian is a Python and Playwright validator anyone in the company can run, over thousands of pages, the moment content goes up. It replaced a paid crawler that billed per crawl and only ran on Mondays.
BRP · 2026
How I work with companies 2 weeks
You know the operation is slow, but not where. Every team has a theory and none of them agree.
I sit with the people who do the work and map the process the way it actually runs, not the way the documentation says it runs. Then I measure where the time goes.
8–12 weeks
You already know what's broken. You want someone to rebuild it, not to write you a recommendation.
I redesign the process and build the automation inside your tools, next to your team. You watch it run before anyone hands it over.
Monthly
You have a team doing the work. You want someone who's already done it looking over it every week.
A standing call every week, plus review of whatever you send between calls.
From people I've worked with … His proactive attitude and ability to find solutions in challenging situations are invaluable to the team's success …
Everaldo is an exceptional professional, and I have the pleasure of working with him at BRP. His proactive attitude and ability to find solutions in challenging situations are invaluable to the team's success. Everaldo's dedication, positive attitude, and passion for his work make him an asset to any team.
Worked together
Agile Project Management | E-commerce Operations | Product Manager, BRP
… With a unique perspective on processes and a deep understanding of digital dynamics, he has been a key contributor to optimizing our operations …
Everaldo is an excellent professional. With a unique perspective on processes and a deep understanding of digital dynamics, he has been a key contributor to optimizing our operations. His ability to lead cross-functional teams and foster a collaborative environment highlights his competence and commitment to delivering results. He not only delivers exceptional outcomes but also raises the bar for the entire team with his strategic and hands-on approach to project management and user experience.
Worked together
E-commerce | Growth | CRM | CRO | Digital Experience
… He is always seeking to improve and, as a self-taught person, has repeatedly gone beyond expectations …
Everaldo is an extremely creative professional. He is always seeking to improve and, as a self-taught person, has repeatedly gone beyond expectations. He is also great with people, always good-humored and attentive to everything that is shared. It was a privilege to work with such a dedicated professional.
Former manager
Learning & Development | Early Career Programs
Countries I've worked with I've worked in twelve markets and almost nothing carried over. Each one had its own regulator and its own idea of what a finished page looks like, so the work got rebuilt on the way to the next.
12countries7companies
Hover or tap a country
Where I've worked
Product(s) I'm building The same operating principles, tested end to end: product, structured data, automation, analytics and infrastructure.
A motorcycle comparison and recommendation platform helping riders in Brazil make informed purchasing decisions through structured technical data and cost-benefit analysis.
Tell me what is slow, duplicated or impossible to measure. I will say plainly whether it is something I can help rebuild.
Tell me the situation
